I recently purchased a primrose at a florist. How do I care for it?

Question:

I recently purchased a primrose at a florist. How do I care for it?

Answer:

Primroses (Primula species) are typically sold at florist shops and greenhouses in late winter or early spring.  Plants produce attractive, 1- to 1½- inch-diameter flowers above a rosette of leaves.  Flowers may be white, yellow, orange, pink, red, purple, or blue.  Many flowers have contrasting centers or “eyes.” 

With a proper environment, primroses often bloom for several weeks.  In the home, place plants in a cool (55 to 60°F), brightly lit location.  Keep the potting soil evenly moist.  Primroses decline rapidly if the potting soil dries out completely or remains constantly wet.  Discard plants when they are done blooming.